Houston SEO Blog

10 EASY Ways to Inject Twitter and Facebook into Everyday Business!

2009-08-13T14:21:00.006-05:00

A great article from Inovedia Marketing about 10 EASY Ways to Inject Twitter and Facebook into Everyday Business. This article combine’s a list of traditional and new marketing techniques that are somewhere between the obvious, the incredibly inventive and even the not so practical. Read it and enjoy, definitely food for thought.

10 EASY Ways to Inject Twitter and Facebook into Everyday Business!

Top Ten Ways You Know you've Joined OBAMACARE

2009-08-03T10:15:00.004-05:00

(10) Your annual breast exam is done at Hooters.

(9) Directions to your doctor's office include "Take a left when you enter the trailer park."

(8) The tongue depressors taste faintly of Fudgesicles.

(7) The only proctologist in the plan is "Gus" from Roto-Rooter.

(6) The only item listed under Preventive Care Coverage is "an apple a day.."

(5) Your primary care physician is wearing the pants you gave to Goodwill last month.

(4) "The patient is responsible for 200% of out-of-network charges," is not a typographical error.

(3) The only expense covered 100% is "embalming."

(2) Your Prozac comes in different colors with little M's on them.

AND THE NUMBER ONE SIGN YOU'VE JOINED OBAMACARE:
(1) You ask for Viagra and they give you a Popsicle stick and Duct Tape.

Email Marketing 101 - Why use it?

2009-07-29T00:19:00.013-05:00

Why use Email Marketing?

Those not familiar with email marketing often question what all the hype is about. I mean wasn’t it spam that killed email as a marketing tool? And if it wasn’t spam that slew the dragon, what about blogs, Twitter and all the other witty social media tools we can now use to communicate online?

Isn't email a little archaic?

Those of you curious about the state of email marketing in today's fluid web marketing environment may find some insight is this article.

What is Email Marketing?

Successful Email Marketing is the delivery of professional email communications to an audience that is interested and contains information they find valuable.

Why Email Marketing?

Email marketing works because nearly everyone your business needs to reach reads email.

Over 140 million people across the United States read and send email nearly everyday.

It’s cost effective: Direct mail as a medium costs nearly 20 Times as much as email does.

Compared to other Internet Marketing mediums, email’s ROI is higher

If done correctly email marketing can still be a highly successful marketing tool in today’s online communication industry by:

Allowing targeting

Being data driven

Driving direct sales

Building relationships, loyalty and trust

Supporting sales through other channels

Nowadays email marketing services support database integration, segmentation and various other technology and practices that improve the targeting of outgoing messages. Permission-based marketing best practices can be used to generate emails customized to an individual’s relevant interests. And every email campaign you send out generates a ton of actionable data that can be analyze and used to refine your approach and messages.

Email promotions and offers can generate immediate action, whether it be sales, downloads, additional inquiries, free trial registrations, etc. but It’s best not to get carried away and always remember you first have to get the basics right.

Looking for more email marketing guidance? Join me next time when I explore How to build a quality email list or read more about Email Marketing from Constant Contact

Search Engine Marketing - PPC Campaign Management

2009-07-26T04:25:00.010-05:00

SEARCH ENGINE MARKETING
Google Adwords Pay-Per-Click (PPC) Campaign Management for your business
I offer Pay-Per-Click (PPC) Management and flat fee paid search listings that are a powerful Internet marketing tool designed for businesses that wish to maximize control over their PPC campaigns. I closely monitor your ad campaign performance on the major search engines and will then supply you with the statistics you need to understand how your PPC strategy is performing.

Let me take the stress away by managing your Pay per click (PPC) campaign.

Give me a budget and I will make it work for you.

Analyze key phrases: Determine the most effective terms based on traffic patterns and pricing.
keyword selection: we help you choose the right keywords for your campaign
Ad copy creative: we create compelling and effective PPC ads that lead to higher click through ratios
CPA minimization: our ability to lower cost per acquisition with intelligent historical data analysis
Campaign auditing
Bidding Strategy: Budgeted total Google Ad-word expenditure. We find the best bid price and position for the keywords because #1 is not always the best. We monitor campaigns and adjust bids to be in line with your goals, and to avoid paying more than necessary.
Coding: One customized targeted landing page: We send your prospects to ad-specific PPC landing page – not your home page. Ad-specific landing pages are a simple and vital step that many companies (including big brands) fail to realize – and a way for you to immediately increase your conversions.
Geo Targeting: We target the ads to proximity to your office radius i.e. 60 mile radius.
Campaign management and reporting
Conversion analytics

As an Internet Marketing professionals I know how to research the best keyword phrase options for bidding, based on other bid levels, how often the terms are searched for, and more. I will take the time to test variations and monitor results for you, in order to ensure the best PPC campaign results.

Giving You Maximum Control over Your Internet Marketing
With the monthly statics I provide, you'll be able to see how much of the traffic volume to your website is being generated from your PPC campaign and how much is coming from Organic Search Engine Optimization. You'll also receive a detailed overview of how and where visitors are going and which pages are the most effective at attracting them.

These are two of the most valuable tools in search marketing. If you have a business, effective PPC Management can provide you with the information you need to make your website the most effective marketing tool you have.

Clients opting for this service discover that they obtain a better understanding on how well their search marketing campaign is working. Because they are better informed, they find it easier to make important large-scale decisions when refining their marketing efforts.

Whatever industry your search marketing strategy involves I have a PPC Management package to meet your needs.

SEARCH ENGINE MARKETING PRICING
With my Google Adwords advertising campaign expertise you maximize results by improving conversions.

1 month down payment equal to monthly campaign management fee is required.

Contact me today for pricing and more information!

Note:Search Engine Optimization and Search Engine Marketing are two separate services, and each is sold separately.

Search Engine Optimization (SEO) - A 6 Step Process for Website Optimization

2009-07-25T22:47:00.017-05:00

During the time I have been in the field of Search Engine Optimization (SEO) I’ve developed a 6 step process to help businesses obtain top rankings in the major search engines like Google, Yahoo! and Bing with my website marketing services.

The following is an outline of my 6 steps to website optimization:

Keyword Research

First of all, you’ll have to fashion a rich keyword portfolio of industry relevant keywords and keyword phrases that are searched on by potential customers. I usually begin this process with the client’s input on what their most important keywords are as well as the aspects of their business they want to put the most emphasis on, then I expand on that list by cross-checking those keywords against the search engines’ databases of actual keyword searches.

This allows me to target the keywords that will actually deliver targeted traffic and customers to your website.

Competitive Analysis

Next, I determine what my client’s top competitors are doing in regards to search engine optimization. I look at how many links they have, where their links are coming from and the keywords and key phrases they are optimizing their websites for. This gives me an in depth look in to what is working to achieve top results for my client’s keywords so I can improve on those strategies and move the site I’m optimizing above the client’s competitors in the search engines rankings.

Search Strategy Development

After carefully analyzing my client’s competition, I will then devise a strategy for improving their overall visibility in the major search engines. Then I present them with a step-by-step plan detailing what needs to be done in order for their site to achieve optimal results for their selected keywords.

Optimize Website Content

Based on the keyword research, I then make any adjustments necessary to their website to include central keyword and phrases in the correct places. This will allow their website to move up in the search engine rankings for the keywords they’ve selected. I also make any necessary recommendations for additional content or keyword-related topics I believe should be included on the website to increase its ability to attract additional keyword search traffic.

Link Building Campaign

Inbound links are a vital piece of the puzzle when you are trying to get your site to rank well in the search engines. I will recruit links to the client’s website from a variety of relevant sources. I also submit the website to the most appropriate categories in all the major web directories. Then I begin seeking out and identifying additional niche directories that are appropriate for the client’s website including local and industry-specific sites. Additional links can be obtained by submitting online press releases, writing articles and other sources.

It must be understood that link building is a fluid process that must be done continually to stay ahead of your competitors.

Monitoring and Adjusting

Each month I provide ranking reports to track the status of my client’s website in the search engines. I monitor their website traffic through analytics and pay close attention to where their traffic is coming from and which keywords people are using to find their site. With this information I am able to analyze exactly which keywords are the most effective in generating leads or sales and adjust my search engine optimization tactics to focus on the keywords that are the most productive.

Internet Marketing

2009-07-25T22:41:00.004-05:00

INTERNET MARKETING
Internet marketing is a fast growing and easy way to establish your business presence on the web. I utilize well developed and time tested SEO and Inbound Marketing techniques to obtain high level rankings in the all the major search engines (Google, Yahoo and Bing).

As an online marketing professional, I have over 3 years of experience working in the internet marketing industry and a proven track record in a variety of industries such as law, medical, transmission repair, roofing, property management, commercial insurance, personal trainers and more.

I specialize in internet marketing for businesses. Regardless of the size, budget or goals of your company I will mold a marketing solution that's perfect for you. I will work closely with you to create a marketing plan that is both distinctive and professional. From traditional Search Engine Optimization and Pay per click advertising to social bookmarking, email marketing and promotional blogging, I continually enhance my online strategies and implement the latest techniques and best practices.

Experience the power of Internet Marketing!

Search Engine Optimization (SEO)

Pay-Per-Click Advertising

Online Directory and Business Listing Submission

Email Marketing and Newsletters

Latino and Hispanic Specific Marketing

Promotional Blogging and Social Bookmarking

I offer clients a wide variety of web marketing tools and programs to effectively market your business whether you already have a website that you want improved or you need one built to your specific needs South Coast Search Marketing will help you become a recognized leader in your industry!
The Benefits of Industry Specific Internet Marketing.

Internet marketing will help your business:

Establish a reputation in your field

Bring new clients into your office

Give your business a dominant presence in the community

Maintain a continuous stream of patients/customers

Become more efficient and maximize your return on investment

When developing a client’s website marketing plan I take into consideration your budget, current marketing position and goals. My experience in the internet marketing industry ensures you a successful specialty specific marketing plan.

SEO Web Design

2009-07-25T22:12:00.019-05:00

Professional SEO Web Design begins with identifying your target market, keywords and online competition. Once a sound search engine optimization strategy has been developed, a look and feel that demonstrates the best position of your business can be created.

A complete SEO campaign should encompass an understanding of the target market, keywords and competition; first page search engine rankings for exposure across hundreds of high volume keywords and conversion optimization through using compelling conversion funnels to capitalize on traffic after they arrive.

What good is a great site, if nobody can find it on the web?

When designing an SEO Website, the following tips should be kept in mind:
The following are general recommendations for designing a search engine friendly website through practical design, standards-based coding, and concentrated content development that will result in maximizing exposure in the search engines. These recommendations are not presented in any order and apply to any website. For best results they should be considered as a whole.

Separate your web page design and your HTML. To make it easier for the search engine spiders to index the content your users see, write standards-based XHTML for structure and implement external CSS for design layout.

Write unique and meaningful HTML titles. Use keywords to accurately describe the content of each web page. You may also want to consider the order of the keywords in the page title. If your brand is already well established, you may want to consider placing industry keywords before the name of your company name. Google currently displays roughly the first 60 - 65 characters of HTML titles.

Provide unique and meaningful page descriptions. Meta descriptions should be used for all web pages made available to the search engines. Think of these descriptions as brief summaries of the pages content that are more or less 150 characters or less.

Ensure JavaScript is search engine friendly. Use Javascript with caution and ensure that the spiders are able to index any JavaScript-driven content. If your navigation uses JavaScript, you may want to consider using a text version of your navigation as a footer element.
Create an external file(s) for JavaScript. Web page indexing efficiency can be improved by reducing the JavaScript between the head tags.

Only use Flash as a design enhancement. Avoid using Flash to create your entire website or to create site wide navigation. Flash is best used to add interest to specific web pages like you would other imagery.

Avoid the use of splash pages. Take the time to create an eye catching home page with thoughtfully written, user friendly content that provides links to your site's most important web pages.

Do not use frames.

Create a site map. Place a link to your site map on every page of your site. This provides a fast and easy access to your website’s most important internal links to the search engine spiders.
Use descriptive link text. Avoid using generic link text such as “click here” or “read more” and opt instead for more descriptive text like ”learn more about seo web design”.

Use ALT descriptions. Search engine crawlers do index text contained in your image ALT descriptions. Make sure you keep them short but thoughtful and descriptive.

Create search engine friendly URLs. If necessary use URL rewriting scripts. Search engines have difficulty indexing dynamic urls that consist of complex query strings.

About Elton

2007-03-27T13:35:00.006-05:00

Elton Willis is a freelance SEO Specialist and Inbound Marketing professional in Houston, Texas where he specializes in leveraging the website marketing and branding strategies of small and medium sized business through the use of inbound marketing practices, including blogging, search engine optimization (SEO), video marketing, paid advertising and social media. Since Elton entered the field more than 3 years ago, he has helped dozens of business owners grow their customer base and increase their return on investment(ROI).

Elton is an accomplished B2B SEO specialist and website marketing professional who frequently researches innovative ways to increase his skill set and knowledge in the industry and can regularly be found attending Inbound Marketing webinars, reading industry related white papers, reviewing SEO and Internet marketing articles as well as discussing new trends in SEO web design within his network of colleagues and peers.

Before becoming a freelance professional, Elton was employed as the SEO Manager at SEO Technologies LLC, a Houston website marketing company, where he performed a number of Internet Marketing and Inbound Marketing related duties such as Search Engine Optimization (SEO), PPC, blogging and content management and development for more than 75 client websites with great success.

Elton is a USAF veteran of the first Gulf War and a Certified Respiratory Therapy Technician; he attended the Art Institute of Houston where he majored in Animation, Art and Design. He is also graduate of the Inbound Marketing University course sponsored by HubSpot where he received his Inbound Marketing certification.

Currently, Elton is participating in the HubSpot Partner Certification Program

Contact

2007-03-25T09:31:00.003-05:00

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